Articles & Podcasts Featuring Purposeful Careers
Dive into expert conversations and thought-provoking articles on freelancing, portfolio careers, and navigating Canada’s gig economy. Purposeful Careers has been featured in leading publications and podcasts, offering practical advice and strategies for gig workers, independent contractors, and employers embracing non-traditional workers.
What You’ll Learn from Our Features:
Freelance Jobs: Strategies to find and secure the right opportunities.
Portfolio Careers: Tips for building sustainable and flexible income streams.
Contracting Insights: Successfully navigating contract or consulting jobs.
Career Advice for Employers: How to hire, manage, and benefit from independent workers.
Articles We've Been Featured In
Leaving the ladder behind: Strategies to craft portfolio careers
Gail Kastning
We have been brought up to believe that the career ladder is the holy grail of the work world. However, it is only one way to work in a world of possibilities. There is a space between the career ladder and business ownership or entrepreneurship that I call the “off the ladder” career space. It is filled with independent workers such as contractors, consultants, freelancers, solopreneurs, side hustlers and portfolio careerists. Read more >
Our Publications
Why Words Matter: The Impact of Terminological Inconsistency in Canada’s Non-Traditional Workforce
Inconsistent terminology creates challenges for job seekers, employers, career professionals and labour market research in Canada’s rapidly growing non-traditional workforce. This white paper explores why terminology matters and offers strategies to clarify and standardize language to better reflect today’s evolving workforce. Read more >
Understanding Work Beyond the 9 to 5: The Case for a Cross-Industry Guide to Non-Traditional Work in Alberta
Non-traditional work is rapidly becoming a defining feature of today’s labour market, spanning industries and occupations across Alberta. Yet, the information available about this workforce is scattered across numerous national, provincial, and regional studies, making it challenging for researchers, program designers, career professionals, and job seekers to access clear and consistent insights. This white paper addresses the need for a centralized, practical reference document that compiles emerging trends, industry-specific insights, and common challenges within the non-traditional workforce across various industries in Alberta. It equips users with a clearer understanding of this evolving labour market landscape and supports more informed career decisions in a changing world of work. Read more >
Expanding Workforce Participation: Unlocking Flexible Work Options for Skilled Women with Barriers to Traditional Work
Alberta faces growing shortages of skilled workers, yet many skilled women seeking flexible work remain sidelined. This white paper examines how non-traditional work arrangements can bridge this gap—meeting employer demand for both technical and people skills while unlocking new opportunities for skilled women to join, rejoin, or remain in the workforce. Flexible work can connect employers with untapped talent and create win-win solutions for the labour market. Read more >
Podcasts We've Been Featured In
The Purpose and Profit Sisterhood Podcast
Branch Out with Non-traditional Work with Jannette Anderson - 50 minutes
Hoda’s Career Info with Dr. Hoda Kilani
Income Streaming Portfolio Careers - 28 Minutes
Life Changes Channel with Deena Kordt
Non-traditional work - 40 Minutes
The Best Careers You Never Knew Existed with Zac Novak and Lora Bucsis
Gig Work and Portfolio Careers - 41 Minutes
The Career Planning Show with Alex Rascanu
Discussion on Purposeful work, portfolio careers and employer’s needs - 23 Minutes
CPC Connects with Christine Ball
Building a sustainable career development practice. - 30 minutes
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